Website: www.pharmalinx.com

PharmaLinx LLC was founded under the laws of the state of New Jersey on February 26, 2001. In four short years, PharmaLinx has established a corporate culture based on outstanding customer service and relationship development. PharmaLinx’s three founding managing partners — Lisa Banket, publisher, Marah Walsh, creative director, and Taren Grom, editor — each have unique skill sets and personalities, which allows the PharmaLinx team to develop different and complimentary corporate strategies and tactics for organic growth as well as growth through mutually beneficial partnership opportunities. While maintaining its leadership position in publishing to the life-science industry, PharmaLinx has begun to offer new products and services.

Core Product

PharmaVOICE
PharmaVOICE magazine, published by PharmaLinx LLC, is the executive forum that allows business leaders to engage in a candid dialogue on the myriad challenges and trends impacting the life-sciences industry. PharmaVOICE reaches more than 17,000 U.S.-based executives who influence business strategies and affect change. Published monthly, PharmaVOICE provides readers with insightful and thought-provoking commentary in a multiple-perspective format through its forums, topics, and articles that cover a range of issues from molecule through market. More Info

PharmaVOICE services include:
• Hard-copy Reprints
• E-prints
• List Rentals

Extensions of the PharmaVOICE brand

VIEWs
More than a directory of companies and services — these one-of-a-kind publications provide individual editorial opportunities for executives in a specific industry arena to raise their VOICE on the evolving trends and regulations that are impacting the future of dynamic and important sectors. In addition to contributed insider VIEWs, original editorial content includes the Forum, which presents the insights of executives involved in the specific life-sciences sector. The VIEWs are distributed to the PharmaVOICE reader base of more than 17,000 U.S.-based subscribers as well as at pertinent industry events and conferences. In 2005, PharmaLinx will publish seven VIEWs. More Info

VIEW services include:
• Hard-copy Reprints
• E-prints
• List Rentals

KnowledgeShare Forums — In-Person Executive Events
A Refreshing New Approach to Facilitating the Exchange of Ideas Between Life-Sciences/Pharmaceutical Executives and Solutions Providers
This unique KnowledgeShare format is designed to promote highly interactive and candid roundtable discussion among industry thought leaders and attendees. Through a knowledge exchange and case study analysis, attendees are presented with a variety of solutions to key life-sciences marketing challenges.
Warning: this event is only for those who are ready to think, interact, and participate.

The Event
Day one begins with a keynote address, leading into a full day of “KnowledgeShare” sessions. Attendees interact in a roundtable forum with other industry thought leaders to discuss and problem-solve marketing obstacles that exist in the current regulatory environment. Solutions will be recorded and built into real-time templates for use during the second half of the meeting.
Day two is structured in an all-new case study format. Attendees are asked to apply key concepts from day one to a “challenge.” Throughout the course of day two’s sessions, real-world obstacles are provided to the predesignated attendee/thought-leader teams. The Forum culminates with each team presenting its solution strategy and the tools and tactics used to achieve the desired goal. The final result is the compilation of several unique approaches to a key industry issue, which attendees can take back and implement in their individual settings.

KnowledgeShare Forum schedule for 2005:
• Pharmaceutical Marketers KnowledgeShare Forum, June 6-7, 2005, Philadelphia, PA
• Clinical Researchers KnowledgeShare Forum, Early October, Philadelphia, PA
More Info

WebLinx — Interactive WebSeminar Programs
WebLinx is a turn-key program to help media sponsors boost advertising revenues by hosting lead generating online seminars. By utilizing the WebLinx program, media sponsors can deliver cost-effective, end-to-end campaigns to generate leads and shorten sales cycles. The WebLinx program combines a live interactive Webseminar, targeted multimedia communications, audience tracking, and lead scoring. PharmaVOICE offers a broad range of programs designed to help marketers reach industry decision makers at every stage of the purchase process. PharmaVOICE has the reach, products and programs to build brand awareness, generate leads, influence product preferences and drive transactions.

e-Surveys
Use of the PharmaVOICE subscriber base to deliver an electronic survey to a targeted audience. Pose up to 12 questions to 3,000 individuals. You can receive insights from the analysis of response data.

PharmaVOICE.com
PharmaVOICE.com is a Website for life-sciences executives and other healthcare-service related professionals. PharmaVOICE.com is produced by PharmaLinx LLC, publishers of PharmaVOICE magazine and the VIEWs.
The primary audience is made up of executive and corporate management from pharmaceutical, biotechnology, drug delivery, marketing communications, clinical services, contract research, drug development, and information technology companies, as well as other industry sectors. Additionally, PharmaVOICE.com has readers from around the world.
PharmaVOICE.com provides access to all of the articles that have appeared in the print publications of PharmaVOICE and the VIEWs. PharmaVOICE.com also provides an online calendar of industry events, an online discussion forum, a monthly interactive opinion poll, and other online content, supported by a robust search engine.
PharmaVOICE.com is always looking for new ways to help its readers do their jobs better. If you have suggestions, please let us know.

Annual PharmaLinx Golf Outing
Every September, PharmaLinx LLC, publisher of PharmaVOICE magazine, co-hosts a special industry golf event that benefits a nonprofit organization connected to the life-sciences industry.

Consulting Services
PharmaLinx has an extensive horizontal knowledge of the various sectors thatcomprise the life-sciences industry. PharmaLinx’s managing partners can assist in all facets of a company’s marketing strategies to achieve maximum and optimal exposure in the business-to-business environment through creative execution, market research, and strategic positioning. Through its unique relationships with industry leaders, who provide PharmaLinx with in-depth insights and knowledge on a wide variety of topics and sectors, PharmaLinx has a holistic perspective of the life-sciences industry. PharmaLinx continually takes the pulse of the dynamic life-sciences industry and can identify the best opportunities to deliver the appropriate message to the right potential client base on an on-going basis. PharmaLinx’s success in the life-sciences industry has been built on experience and meaningful relationships.

PharmaLinx’s Consulting Services division can provide a mix of services and opportunities — traditional and out-of-the box tactics — that allow its partners to penetrate various sectors through a comprehensive marketing and promotional strategy based on a critical assessment of the marketplace.

This proven and successful formula has helped clients develop a unified brand identity, create unique marketing messages, and formulate penetration strategies resulting in key client contacts and new business relationships.

Services include:
• Market Assessment
• Tactical Execution
• Creative Execution
• Market Research
• Custom Publishing